Many political parties and their candidates, even Government offices rely on political signs and banners to get their message across. These signs play a crucial role in influencing a voter’s involvement, attitude and confidence toward a candidate. They can also be used to malign the image of opponents, depending on what will work better. When voters are passing on a street and see a politician's name on a yard sign, they immediately develop interest and this kind of reaction can lead to a positive outcome of the election.
Apart from placing a political yard sign here and there, it is equally important to create a slogan or message that people can easily connect with. This is considered the first step of the whole campaign strategy, and it's important that it be done well.
Sign makers are seasoned professionals in designing and printing yard signs for political campaigning. They can guide you to create a visually appealing display of your political message from scratch. Here are a few things that you should take into account to create a perfect political yard sign.
A Guide for Creating Political Yard Signs
Words
When creating an election sign, the words used should be memorable and straight to the point. They should be visually appealing and easy to follow.
When passers-by see your sign, they should be able to see what office you are running for and be able to make out your name clearly. Remember, the goal here is to sell your name. It's therefore very important that your name on the sign be the same as the name on the ballot paper.
Nick Name
As much as you would want the name on the ballot paper and the name on the signs to match, your nickname could play a very important role as well. You obviously want your sign to be remembered and more importantly, YOU want to be remembered!
Lettering
The letters should be large in font and readable from a distance. The letters on your yard signs should be printed in bold and vibrant colors to give your slogans a distinctive approach. The colors of the letters should stick out from the background color and thus reduce the risk of confusion. Readability is a crucial aspect of sign advertising to effective communicate your message to a wider audience.
Size
Smaller election signs might be cheap, but a reasonable size would be more appropriate for clarity. Anything smaller than 18"x24" is usually ineffective, as it becomes difficult to read from a moving automobile.
Colors
You should use "shouting" colors that appeal to the eyes of passersby. Do not use dull colors that can be easily ignored.
Material
Political yard signs are designed to last for a short period of time, maybe 60 to 180 days. They are usually made of inexpensive materials and they are not as sturdy as other signs made of heavy metal.
You can choose to be creative and use other materials that are strong and can prevail in weather conditions like rain. A good example of a yard sign is one made of plastic and held up with a wooden or metal frame.
